The objective of this research is to explore neuro-advertising by integrating research methods and to develop ViNeRS, a new method, and system. Real-time ad personalization is a major research area in modern marketing. The ViNeRS method can process big data and offer automated online tips on making ads more effective. Well-targeted ads can make businesses more efficient, help save resources, attract more users, and create opportunities for faster expansion. The research aims to create an intelligent tutoring system for the impact analysis and assessment of online ads and intuitive online ad serving. Thus, the system will analyze and assess the impact of online ads (unfinished ad content), the efficiency of ads at each stage of their creation, determine their advantages and disadvantages, improve them until the most catchy version is achieved. As a result of this study, ViNeRS has been created, implemented and evaluated. It can be concluded that ViNeRS is an efficient method and system such that it could determine how many times a promotional message should be repeated in a certain part of a video to achieve an effective promotional campaign. It enables integrated assessment of neurobiological viewer response and can make the real-time selection of the most effective ad option. Useful insights regarding the significance of ViNeRS are enlisted for scholars and practitioners.

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A. Kaklauskas, I. Ubarte, I. Vetloviene and D. Skirmantas, & Intelligent tutoring system for the impact analysis and assessment of online ads and intuitive online ad serving ", International Journal of Technology and Engineering Studies, vol. 6, no. 1, pp.16–22, 2020. Doi: https://dx.doi.org/10.20469/ijtes.6.10003-1