The current study aims to evaluate the factors that might influence Malaysian higher education students decision to continue using Augmented Reality (AR) technology through Mobile Augmented Reality Learning Cardiovascular (MARLCardio). A self-designed MARLCardio was used as an experimental tool in the process of data collection. Participated students were given a chance to explore AR features in MARLCardio before responding to a survey questionnaire. A total of 459 Malaysian higher institution students from various fields of study participated. Data gathered from the questionnaire was analyzed through Structural Equation Modeling (SEM) using the SmartPLS software. As an outcome of this study, results discovered that attitude is the main factor in determining students continuance intention in use MARLCardio. This study is an addition to the lagging literature on AR technology in the education domain. Moreover, this study also provided information regarding the influencing factors in determining students continuance intention to use AR technology in their learning process. Hence, this study has provided valuable insights for practitioners and scholars.

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