In Nigeria, Big Brother Naija (BBN) has become one of the most popular reality TV shows and this popularity has drawn the attention of scholars and media analysts to examine the moral implications of the programme, the contestants, and the values it portrays. This study examines Christian morality in the concept of Big Brother Naija. The study adopted a descriptive research design. A total of 350 University students in Ibadan North Local Government Area, Oyo state Nigeria were selected using a simple random sampling procedure. Three research questions answered using Frequency distribution, Pearson Product T test at 0.05 level of significant. The findings of the study showed that the level Christian morality in the concept of Big Brother Naija ( ¯x = 2.54 < 3.00) is low, 55.4% of the respondents spent 5 hours and above in watching Big Brother Naija, there is significant negative relationship between Christian morality and Big Brother Naija (r (348) =-0.424 p < 0.05) and there was significant difference in Christian morality in the concept of Big Brother Naija based on gender among University students in Ibadan North Local Government Area, Oyo state Nigeria (t (348)= 0.352, p < 0.05). Based on the finding of this study, it was recommended that the BBN programme should be strengthened by its producers to continue to promote more of positive values, especially Nigerias international identity which has received heavy criticism lately. Understanding of Jesus teaching will go some way towards reconciling the different views set out in the introduction.

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Omitade, O. (2022). Christian Morailty in the Concept of Big Brother Naija. International Journal of Humanities, Arts and Social Sciences, 8(1), 21-27. doi: https://dx.doi.org/10.20469/ijhss.8.20003-1