Modeling Industrial Sociology in the Discourse of Entrepreneurship Development
Volume 6, Issue 5 Aboke Simisola Janet, Sunday Israel Akinde, Micah Damilola John
Published online: 25 October 2020
Abstract
Entrepreneurship is mainstreamed in development literature, especially employment creation and poverty reduction. This paper models industrial sociology to show evidence from the utilization of mobile telecommunication and small-scale business. Theoretically, Rational Choice Theory is adopted. Sample 1600 was drawn from the study on GSM services in Ibadan and sample, 100 was drawn from the study on small-scale business in Sabo-Gari Kano. Random ballot and accidental sampling techniques were applied. Both studies were descriptive design. Data were collected and analyzed quantitatively and qualitatively. In Ibadan, 78.9% identified source of income for a livelihood, 75.7% engaged wholesale and retail airtime sales, phone repairs (45.3%), and internet business (62.3%). In Kano, respondents identified income status (89.1%), increased sales (87.8%), expansion in the size of business (67.5%), and poverty reduction (81.9%). GSM gains in Ibadan triggered ancillary economic activities, recharge card sales, phone accessories stores, and repairs. Traders in Kano thrived because social interaction was an attraction for customers. In both studies, respondents maintained social relationships with customers, were humble and patient in speech, dressed neatly to attract customers. The conjunct of social and economic activity of respondents is a model of analysis in economic sociology which overlaps sociology and economics. Industrial sociology, therefore, is a window of the socio-economic base of entrepreneurship which sustains the economic base.
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To Cite this article
Janet, S. J., Akinde, S. I., & John, M. D. (2020). Modeling industrial sociology as in the discourse of entrepreneurship development. International Journal of Humanities, Arts and Social Sciences, 6(5), 177-185. doi:10.20469/ijhss.6.20001-5
