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Willingness to use and Pro-Environmental Attitudes for Airlines’ Environment Friendly Services: The Perspective of Thai Passengers



   Volume 5, Issue 4
Maytinee Vongtharawat, Katawoot Jeambua, Santidhorn Pooripakdee

Published online: 26 August 2019

Abstract

This research has three main objectives. Firstly, there is an intention to understand passengers perception towards airlines environmentally friendly services related to pre-travel, pre-flight and in-flight service. Secondly, there is the investigation of passengers pro-environmental attitudes and perceptions towards airlines environmentally friendly services. Thirdly, there is the analysis of passengers willingness to use the airlines toward pro-environmental attitudes. To confirm theories, relevant literature has been drawn from both paper versions and reliable sources, which is our methodology. Utterly, the results showed that there are significant differences in perceptions towards airlines environmentally friendly services and passengers pro-environmental attitudes. Additionally, passengers pro-environmental attitudes have a positive effect on the willingness to use the airlines. The conclusion is substantial to the improvement and sustainability of airlines environmental protection efforts and airlines business performance.

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To Cite this article

Vongtharawat, M., Jeambua, K., & Pooripakdee, S. (2019). Willingness to use and pro-environmental attitudes for airlines’ environment friendly services: The perspective of Thai passengers. International Journal of Humanities, Arts and Social Sciences, 5(4), 145–156. doi: https://dx.doi.org/10.20469/ijhss.5.20003-4



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