The Concept of Logistic Attractiveness – Theoretical Basis
Volume 5, Issue 3 Radoslaw Lubera
Published online: 21 June 2019
Abstract
This article’s aim was to formulate a definition of the concept of logistic attractiveness together with a set of basic determinants that shape it. This study was based on the analysis of literature studies. The article’s main conclusion is the confirmation of the possibility of constructing an assessment model of logistic attractiveness based on an extensive set of determinants that entrepreneurs can use to support the decision-making process to change the region of conducting their business. The attractiveness of logistics activities is understood as the competitive ability of logistics, while from a marketing point of view, attractive logistic activities can be talked about when they can be used to achieve competitive advantage by a company, but both of them can be used only for building the base of logistic attractiveness definition.
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