Tourism Development in Morocco: Addressing Seasonality and Regional Inequality

Volume 11, Issue 1
TAOUIL Halima, ARARE Ahmed, SAHIB EDDINE Abdelhak
Published online: 10 May 2025
Abstract
Despite Moroccos ambitious tourism strategies, regional disparities and seasonal fluctuations continue to restrict inclusive and sustainable destination development. This study takes a mixed-methods approach, combining quantitative data from 2019 to 2024 from the reliable sources such as: world bank, WTTC and for sure from HCP along with qualitative methods such as semi-structured interviews with 30 agent who works in the field such as travel agent, hotels and community actors. Where all the along the quantitative findings which reveal significant regional inequalities, with tourism activity centered in Marrakech, Agadir, and Casablanca, while peripheral regions remain underdeveloped. Seasonality exacerbates the separation, especially between coastal and rural communities. While the qualitative insights suggest that main limitations include insufficient infrastructure, weak regional promotion, and centralized policy execution. However, rising local initiatives, such as eco-and cultural tourism, provide hopeful answers. The study suggests improving regional tourist strategy and diversifying product offerings to lessen seasonal dependence and promote territorial equity.
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To Cite this article
Halima, T. et al., (2025). Tourism Development in Morocco: Addressing Seasonality and Regional Inequality. International Journal of Humanities, Arts and Social Sciences, 11(1), 1-8. doi: https://dx.doi.org/10.20469/ijhss.11.20001-1
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