Building organizational behaviour for managements in businesses is rather challenging. Although in some cases, due to the external forces such as competition, risk of unemployment, the balance of payments etc., it happens itself in the right way, in many more cases, managers should handle it carefully delicately. For this purpose, the leader plays an important role when s/he directs the whole organization with his/her words and instructions. On the other hand, thanks to the developing machine learning algorithms and data available online, text mining have been used for information extraction and semantics. There are plenty of successful studies done via text mining for business. In this study, we used text mining tools to analyze leaders’ words at universities in Turkey. We extracted meaningful keywords used by university rectors in their main speeches and clustered universities around those words. Then again, we ranked and clustered the same universities with parameters like publications done, citations, number of students per professors etc. We overlaid two clusters to see if they match. Our study has shown that the top 15 and bottom 15 universities in the ranked table make two different clusters again when done with universities’ rectors’ words. Our study concludes that leaders’ words may give clues about the organization’s organizational behaviour and general profile.

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Silahtaroglu, G., & Vardarlier, P. (2016). Leaders impact on organizational behavior: A text mining study on universities in turkey . International Journal of Business and Administrative Studies, 2(2), 73-77