This research aims to study primary information and resource audits throughout developing tourism routes in the area of Tambon Bang Nok Khwaek, Samut Songkharm Province. This research utilized the qualitative method by using a resource audit, structured interview, and selecting interviewees by a purposive sampling method. The samplings have been designated from local population and other relative people such as municipal clerk, natives, and tourists. The findings were analyzed, monitored, and measured for compliance in each point. They are also repeated check to the interviewees until the data is certainly saturated. The researcher uses content analysis to analyze the data. The study found out that in the area of Tambon Bang Nok Khwaek, Samut Songkhram Province has been equipped in tourism resources both of natural resources and cultural heritages, for instance, Bang Nok Khwaek cannel, Old Market Bang Nok Khwaek, and Atsana Wihan Mae Phra Bangkoet Church. It can be said that those attractive places are functional in facilities and utilities suitably to be developed for tourist attractions. Furthermore, the result of the study in tourist satisfaction shows that the samples are most interested in the route of four attractions because the places present native culture, local ways of life, and historical tourist attraction places. For these reasons, it can be stated that if all four tourist attractions are promoted and developed widely, such as showing signs and other information regarding on routes, tourists shall be more perceived efficiently.

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Luangsa-Art, N. (2016). Guideline in developing a tourism route: A case study of Tambon Bang Nok Khwaek, Samutsongkharm province. International Journal of Humanities, Arts and Social Sciences, 2(3), 101-104.