This paper, based on the result of a sample survey conducted 2009-2011 on the phenomenon of role conflict of women entrepreneurs in Ho chi Minh City, Vietnam. Combined quantitative and qualitative research was conducted. From psychological–sociological interdisciplinary approach, findings showed that: 1/ Concept about roles of man and woman in the family and society in Vietnam have made big changes due to the effects of political institutions, economic and social. 2/ Woman’s participation rate in the labor market increased. Woman accesses social-economic status and role conflict phenomenon become popular at a time when they have to perform multiple roles. 3/ There are different level of role conflict of women entrepreneurs from quantitative data and qualitative in comparison. Qualitative research is useful in studying the phenomenon of role conflict. To gain a complete picture about work-family role conflict of women entrepreneurs, qualitative research with conversations, observations analysis proved to be very useful to help inferring how actual behavior from survey data on subjective perception.

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Mai, L.T., & Thuy, B. L. (2015). Work-family role conflict: A survey of woman entrepreneurs in Hochiminh city. International Journal of Humanities, Arts and Social Sciences, 1(1), 36-47.