Virtual Reference Services at a University Library

Volume 1, Issue 1
HASLINDA MOHAMED, SAIDATUL AKMAR ISMAIL, NOR RASHIMAHWATI TARMUCHI, ABDULLAH MUSTAFA
Published online: 21 June 2015
Abstract
This is a case study to explore the practices of virtual reference services at one of the academic libraries at a university. The library supports the needs of about 4500 to 5000 users from various programs, from undergraduate to postgraduate levels. The library provides reference services via various channels, from face to face to electronic mediums. The study is conducted to understand more about the current practices of reference services, particularly through electronic mediums at the campus, to identify issues faced by the librarians in supporting those users’ demands, and to provide several recommendations. Library users have various needs and librarians have to support those needs through the services that they provide on a daily basis. A quick response and feedback from librarians are expected. Some of the questions that the librarians receive everyday from their users could have been avoided if proper database systems are available to store them for future retrieval. However, having a system in place and enforcing people to use it can be challenging. The library needs to revisit their policy and processes related to reference services to support virtual reference services. It is good to have various ways of communicating with the users to give them flexibility; however, the library should have the capability to support them. Reference librarians should give equal attention to inquiries directly from e–mails as they would give to inquiries directly from users at the reference desk. The study has revealed that the services they provide through electronic mediums to users can be improved to reduce manual management of questions and answers between the librarians and users. Thus, the study has resulted in the development of a system prototype to support virtual reference services. In addition, librarians need to be well–trained and competent in using social media tools to take full advantage of the benefits offered by these technologies.
Reference
- Agarwal, R., & Prasad, J. (1999). Are individual differences germane to the acceptance of new information technologies? Decision Sciences, 30(2), 361-391. https://dx.doi.org/10.1111/j.1540-5915.1999.tb01614.x
- Baron, S., & Harris, K. (1995). Services marketing. London, UK: Macmillan Business. https://dx.doi.org/10.1007/978-1-349-24174-3
- Carey, J. O. (1998). Library skills, information skills, and information literacy: Implications for teaching and learning. School Library Media Research, 1, 1-21.
- Dana, J. C. (1921). On buying and using print: Practical suggestions from a librarian to the business man. New York, US: The H.W. Wilson Company.
- Danner, R. A. (1983). Reference theory and the future of legal reference service. Law Library Journal, 76, 217.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://dx.doi.org/10.2307/249008
- Eisenberg, M. B., & Berkowitz, R. E. (1988). Information problem solving: The big six skills approach to library & information skills instruction. Norwood, US: Ablex.
- Gellman-Danley, B. (1997). Who sets the standards? Accreditation and distance learning. New Directions for Community Colleges, 1997(99), 73-82. https://dx.doi.org/10.1002/cc.9908
- Heinrichs, J. H., Lim, K. S., Lim, J. S., & Spangenberg, M. A. (2007). Determining factors of academic library web site usage. Journal of the American Society for Information Science and Technology, 58(14), 2325-2334. https://dx.doi.org/10.1002/asi.20710
- Hendricks, A., & Buchanan, S. (2013). From exhaustion to exhilaration: Assessing librarian job satisfaction with virtual reference. Library Hi Tech, 31(1), 42-63.https://dx.doi.org/10.1108/07378831311303921
- Hendrix, D., Chiarella, D., Hasman, L., Murphy, S., & Zafron, M. L. (2009). Use of facebook in academic health sciences libraries. Journal of the Medical Library Association, 97(1), 44-47.https://dx.doi.org/10.3163/1536-5050.97.1.008PMid:19159005 PMCid:PMC2605034
- Holler, F. (1975). Toward a reference theory. RQ, 14(4), 301-309.
- Jackson, C. M., Chow, S., & Leitch, R. A. (1997). Toward an understanding of the behavioral intention to use an information system. Decision Sciences, 28(2), 357-389.https://dx.doi.org/10.1111/j.1540-5915.1997.tb01315.x
- Katz, W. A. (1969). Introduction to reference work. New York, US: McGrawHill.
- Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254-263. https://dx.doi.org/10.1016/j.chb.2009.04.011
- Learned, W. S. (1924). The American public library and the diffusion of knowledge. New York, US: Harcourt.
- Mills, P. K., & Morris, J. H. (1986). Clients at partial employees of service organizations: Role development in clients participation. Academy of Management Journal, 11(4), 726-735.https://dx.doi.org/10.5465/amr.1986.4283916https://dx.doi.org/10.2307/258392
- Muller, K. (2013). Implementing virtual reference services: A LITA guide. American Libraries, 44(5), 50-51.
- Neuman, W. L. (2011). Social research methods: Qualitative and quantitative approaches (7th ed.). Boston, MA: Pearson/Allyn.
- Newby, G. B. (2003). Student laptop ownership requirements and centralisation of information technology services at a large public university. In Khosrowpour, M. (Eds.), Annals of cases on information technology, 5, 206-217.
- Nicol, E. C., & Crook, L. (2013). Now it’s necessary: Virtual reference services at washington state university, pullman. The Journal of Academic Librarianship, 39(2), 161-168.https://dx.doi.org/10.1016/j.acalib.2012.09.017
- Nielsen, B. (1982). Teacher or intermediary: Alternative professional models in the information age. College & Research Libraries, 43(3), 183-191. https://dx.doi.org/10.5860/crl_43_03_183
- Rees, A. M. (1966). The relevance of relevance to the testing and evaluation of document retrieval systems. Aslib Proceedings, 18(11), 316-324. https://dx.doi.org/10.1108/eb050068
- Rettig, J. (1978). A theoretical model and definition of the reference process. RQ, 18(1), 19-29.
- Rothstein, S. (1961). Reference service: The new dimension in librarianship. College & Research Libraries, 22(1), 11-18. https://dx.doi.org/10.5860/crl_22_01_11
- Saxton, M. L. (1997). Evaluation of reference service in public libraries using a hierarchical linear model: Applying multiple regression analysis to a multi-level research design (Doctoral dissertation). University of California, Los Angeles, US.
- Shaw, K., & Spink, A. (2009). University library virtual reference services: best practices and continuous improvement. Australian Academic & Research Libraries, 40(3), 192-205.https://dx.doi.org/10.1080/00048623.2009.10721404
- Shi, X., & Levy, S. (2005). A theory guided approach to library services assessment. College and Research Libraries, 66(3), 266-277. https://dx.doi.org/10.5860/crl.66.3.266
- Stevens, C. R. (2013). Reference reviewed and re-envisioned: Revamping librarian and desk-centric services with LibStARs and LibAnswers. Journal of Academic Librarianship, 39(2), 202-214.https://dx.doi.org/10.1016/j.acalib.2012.11.006
- Trauth, E., & O’Connor, B. (1991). A study of the interaction between information, technology and society. In Nissen, H., Klein, H., and Hirschheim, R. (eds). Information systems research: Contemporary approaches and emergent traditions. North Holland, NL: Elsevier Publishers.
- VanScoy, A. D. (2010). Reference librarians’ personal theories of practice: A new approach to studying reference service. Creating the Reference Renaissance: Current & Future Trends. Retrieved from https://goo.gl/5zW3Bh
- Vavrek, B. F. (1968). A theory of reference service. College & Research Libraries, 29(6), 508-509. https://dx.doi.org/10.5860/crl_29_06_508
- Wagers, R. (1978). American reference theory and the information dogma. Journal of Library History, 13(3), 265- 281.
- Wener, R. E. (1985). The environmentally psychology of service encounter. In J. A. Czepiel, M. R. Solomon, & C. F. Surprenant (Eds.), The service encounter. Lexington, US: Lexington Books. PMCid:PMC2418222
- Wyer, J. I. (1930). Rgerence work: A textbook for students of library work and librarians. Chicago, US: American Library Association.
- Xu, J., Kang, Q., Song, Z., & Clarke, C. P. (2015). Applications of mobile social media: Wechat among academic libraries in china. The Journal of Academic Librarianship, 41(1), 21-30.https://dx.doi.org/10.1016/j.acalib.2014.10.012
- Yang, S. Q., & Dalal, H. A. (2015). Delivering virtual reference services on the web: An investigation into the current practice by academic libraries. The Journal of Academic Librarianship, 41(1), 68-86. https://dx.doi.org/10.1016/j.acalib.2014.10.003
- Yin, R. K. (2012). Applications of case study research (3rd ed.). California, US: Sage Publications.
To Cite this article
Mohamed, H., Ismail, S. A., Tarmuchi, N. R., & Mustafa, A. (2015). Virtual reference services at a university library. International Journal of Humanities, Arts and Social Sciences, 1(1), 19-29.
|