The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation.

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Intan, W. S. (2016). The analysis factors of experential marketing, product quality, and customer satisfaction of motor bike as a main transportation mode in bandung-indonesia. International Journal of Business and Administrative Studies, 2(1), 6-8.