Bandwidth Quota Exceeded

In today’s business world, increasing competition requires businesses to innovate in a variety of fields. Innovation is not easy, and it takes hard work, knowledge and experience. This study aims to explore the innovations made by businesses so that businesses can compete and succeed in their class. The key success factors in innovation are based on primary data obtained through observation and interviews, or secondary data obtained through literature. This study is a qualitative study using the case study method, in which an interpretive approach is used to build knowledge about the companies’ innovation to observe and interpret human interactions in real activities. Data collection was conducted to elaborate information in understanding the background of business, consideration of the internal aspects of the company, the factors of competitors, customers, and how to get the business idea, how to design the products and produce as well as how to commercialize the productsecondary data collected from various sources, i.e. websites, magazines, books, and research reports. Cases were taken based on criteria such as receiving various awards or being the first in its industry, and their business remain continues and exist. The case study in this research is based on the creative industry Interactive game subsector represented by PT Kummara and Television and Radio subsector represented by Ardan Radio Bandung. This study has identified several key success factors grouped into idea generation, product design and production, and commercialization.

1. Akman, O. K., & Karahasan, B. C. (2009). Creativity and intellectual property in advertising industry-A case study from Turkey.
2. Amabile, T. M. (1983). The social psychology of creativity: A componential conceptualization. Journal of Personality and Social Psychology, 45(2), 357-376. https://dx.doi.org/10.1037/0022-3514.45.2.357
3. Bappeda Kota Bandung. (2009). Networking Bandung creative industry.
4. Bontis, N. (1998). Intellectual capital: An exploratory study that develops measures and models. Management Decision, 36(2), 63-76. https://dx.doi.org/10.1108/00251749810204142
5. Cooper, D., & Schindler, P. S. (1998). Business research methods. Boston, Mc.Graw-Hill international Edition.
6. Freeman, A. (2008). Culture, creativity and innovation in the internet age. Paper presented at the Conference IPR at Birkbeck College, London, UK.
7. Hung, R. Y. Y. (2006). Business process management as competitive advantage: A review and empirical study. Total Quality Management & Business Excellence, 17(1), 21-40. https://dx.doi.org/10.1080/14783360500249836
8. Law No. 5 of 1984 on industrial Regulation of the President of the Republic Indonesia Indonesia on national industrial policy.
9. Neuman, W. L. (2006). Social research methods: Qualitative and quantitative approaches. New York: Pearson Education Inc. https://dx.doi.org/10.1557/PROC-0957-K07-31
10. Stewart, T., 1997. Intellectual capital: The new wealth of organization. Doubleday, New York, NY.
11. United Nations Conference on Trade and Development (UNTAD). (2008). Creative economy. Secreatriat (Basis For The Compilation of Trade Statistics:See Annex ). Part.3: International trade in creative goods and service.
12. Willem, R. K. (2008). Build creative industry Indonesia. Coordinating Minister advisor to the Minister state research and technology field of defense and security technology.
13. Wood, J. M., Chapman, S., Fromholtz, M., Morrison, V., Wallace, J., Zeffane, R. M., Schermerhorn Jr, J. R., Hunt., Osborn, R. N. (2001). Organization behavior: A global perspective. (2nd ed.). John Wiley & Sons Autralia, Ltd.
14. Zuhal. (2010). The power of knowledge and innovation platform competitiveness. Publisher PT.Gramedia Press.

Bernik, B., Azis, Y., Kartini, D., & Harsanto, B. (2015). Managing innovation of SMEs in creative industry for interactive game subsector and TV and Radio subsector based on local wisdom in development of competitiveness business (Case Study SMEs in Bandung). International Journal of Business and Administrative Studies, 1(2), 49-53.