Business Model Innovation and Evolution of Sporting Goods Industry: A Case of Anta
Company
Volume 6, Issue 6 Yuan-Shen Shih
Published online:22 December 2020
Article Views:30
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The primary goal of this research is to look into the evolution and innovation of the footwear manufacturing industry. Through a review of the literature, this study investigates the development process of brand companies. The case study method is used to investigate the four key elements of a business model. This study compiles findings from the literature as well as experimental data. First, this study found that the case company was driven by key resources and processes to drive the development of its business model during the start-up period; secondly, it created and maintained high profits through rapid profit-oriented planning during the innovation period, rapid growth, and innovation. Nowadays, in the expansion period, individual companies place the most emphasis on customer value proposition, and through the integration of factories, move forward with the goals of cost co-management and profit-sharing. The current study adds to the literature by providing detailed information about business models. It also teaches four key concepts: “customer value proposition,” “key resources,” “key processes,” and “profit formula.”
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