Revenue Management Practices in Hospitality Industry: A Research on Hotels in Konya,
Turkey
Volume 4, Issue 2 Sercan Aras, Ahmet Buyusalvaric, Halil Akmese
Published online: 13 April 2018 Article Views: 20
Abstract
Revenue management might be considered as one of the important decision-making areas for accommodation facilities. Due to the perishable nature and time-related restrictions of services provided by the tourism industry, enterprises are striving for better management of capacity and price to maximize their revenue. While serving as a managerial decision-making tool, revenue management needs to be tailored according to the market demographics and conditions. Major aim of this study is to reveal the financial and competitive contribution of revenue management applications. A survey questionnaire was directed to the participants. Findings revealed that revenue management applications contributed to the hotels financially and competitively with varying proportions. The findings can be helpful for the managers in applying better strategies to increase revenue.
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To Cite this article
Aras, S., Buyusalvaric, A., & Akmese, H. (2018). Revenue management practices in hospitality industry: A research on hotels in Konya, Turkey. International Journal of Business and Administrative Studies, 4(2), 45-52. doi: https://dx.doi.org/10.20469/ijbas.4.10001-2
