Employee development is one of the key processes constituting human resources management. Due to rapid progress in technology and accessibility of the internet, a significant part of human activity is being transferred to the virtual world. One of the most popular tools used on the internet is social media. It is beyond any discussion that the role of the internet and social media in employee development is increasing. Social media offer clear advantages for teaching employees from new generations (like Y or Z). Attributes, such as openness, collaboration and user-generated content, combined with social media’s increasing popularity among young employees, are the reasons why the use of social networks in human resources development garners substantial interest among employers. This paper attempts to analyze how social media are used as a tool for supporting the development of young employees. This study was designed as an exploratory analysis of current practices, concerns, and perceptions of the use of social media in the training of young employees. The conducted research showed that only a small group of young employees equate the use of social media with development in the opinion of respondents. As a result, it is suggested that attention be paid not only to the effects of consciousness and unconsciousness on the developmental nature of these activities, but also to the positive and negative effects of their deepening.

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Luczak, P. (2018). Social media as a tool for the development of young employees. International Journal of Business and Administrative Studies, 4(1), 31-36. doi: https://doi.org/10.20469/ijbas.4.10004-1