Recognizing the significance of technological advancements and novel practices in modern agriculture, it becomes imperative to understand the determinants that shape farmers’ decision-making processes regarding the adoption of these innovations. Through a comprehensive literature review and empirical analysis, this research investigates the relationship between farmers’ knowledge and information and risk perceptions and attitudes toward adopting innovations in agribusiness. The study employs a quantitative survey to gather data. The results highlight the significant role of farmers’ knowledge in facilitating the adoption process and the influence of risk perception on their willingness to embrace change. Furthermore, understanding the factors that affect farmers’ adoption of innovations has practical implications for policymakers, researchers, and agribusiness stakeholders. By identifying the key drivers and barriers to adoption, policymakers can develop targeted interventions and strategies to promote the uptake of beneficial innovations in the agricultural sector. Additionally, agribusiness stakeholders can tailor their communication and extension programs to effectively disseminate knowledge and mitigate risk perceptions, encouraging innovation adoption.

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