Readiness of Trade Business and Border Trade Entrepreneurs to Green Economy: Thailand
Volume 4, Issue 2 Anchalee Kokanuch
Published online: 13 April 2018 Article Views: 22
Abstract
The main purposes of this research were to study the readiness of the business to enter into a green economy. The research was carried out by surveying potentials of small and medium-sized enterprises (SMEs) trade business and border trade in the Upper-Northeastern cluster of Thailand. And to study the needs of consumers on environmental friendliness. The research methodology was done by the mixed-method research and the convergent design from SMEs entrepreneurs and consumer groups of trade business and border trade. The instruments used for collecting data included the survey via personal interview and questionnaires. The research results revealed that most of the trade business and border trade had business potentials in management, logistics, finance, and marketing at a good level, and the consumers needed the eco-friendly products. Therefore, the research results as an overall image can be reflected that the trade business and border trade cluster are ready to enter into a green economy. Meanwhile, public relations in terms of letting the consumers realize the significance of eco-friendly products are crucial points that should be managed seriously and consistently by the business.
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To Cite this article
Kokanuch, A. (2018). Readiness of trade business and border trade entrepreneurs to green economy: Thailand. International Journal of Business and Administrative Studies, 4(2), 60-67. doi: https://dx.doi.org/10.20469/ijbas.4.10003-2
