The objectives of this study were (1) find the factors behind the most accelerated gaming market industry in APAC region. The sample consisted of 38 Interviews of gaming industry-related people in Thailand and the Philippines. These are working as the owner of a game development company, game producers, marketing, designers, user acquisition experts, developers, and quality assurance in various companies of the APAC region. The conducted research was done with a survey about the real reasons behind the APAC region’s accelerated revenue. Research findings were as follows: (1) APAC likes FPG games with social features and cute characters. (2) Smartphone has evolved as the first and only personal device for most APAC people; hence, gaming on mobile is getting more popular. (3) Big family sizes in APAC support the business ecosystem of mobile gaming as each member of the family has his/her device for playing. (4) Increased internet supports social culture, and hence it’s a big boon for social games which APAC people like. (5) Better hardware and software of evolving smartphones are one reason for switching hardcore console gamers to the Mobile platform, increasing revenue. (6) Smartphones are easy to use, and more and more people are getting aware of using smartphones. (7) Mobile phones are more social than console games and available with user all the time under “all things in one device” concept and hence are used more for gaming and compared to consoles. (8) Last five years mobile gaming is evolved in APAC because more developers and publishers are in this region. (9) The next five years are very unpredictable as the gaming industry has become very dynamic, and future possesses the possibility of using wearable devices, virtual reality, or any other new technology on a mass scale.

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A. Tripathi and D. E. Samson “Finding the reasons of accelerated revenue of mobile games in APAC,” International Journal of Applied and Physical Sciences, vol. 2, no. 2, pp. 37-44, 2016.