Attitudinal changes are necessary to achieve lasting changes in health behaviors. Health campaigns are organized to disseminate a clear message by achieving appropriate levels of exposure among the target audience. There are many methods for acquiring new knowledge, reinforcing existing ones, and communicating new information. It is believed that Roleplays & Puppet shows are better than Health Talk & exhibition. To compare the effectiveness of health promotion methods on breastfeeding issues among late-adolescent girls. This interventional study was conducted in four wards of a small town with 12,000 from Jan. 2011 to March 2011. A total of 300 adolescent girls aged 15-19 years, 75 each from each ward, were selected, and only one of four health promotion methods (health talks, health exhibition, role plays, and puppet shows) was introduced to each group. Knowledge of all participants was assessed before and after health promotion intervention for correct position, attachment, and effective suckling during child breastfeeding practiced by mothers using modified WHO Breast-feed observation form by a team of trained nurses. Grading of positioning, attachment, and suckling was done according to the Score of various characteristics. Before the intervention, for all participants, the Score regarding child breastfeeding practices ranged between 0-4 for correct position, 0-2 for attachment, and zero for effective suckling. Participants were interviewed two weeks after the intervention. The Score for role play was highest, i.e., above 4 for correct position, 2 for attachment, and 1-2 for effective suckling, followed by a puppet show, health exhibition, and health talk. The findings suggest that Roleplay & puppet shows are effective means of acquiring new and reinforcing existing knowledge and communicating new information.

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