Profits are the deepest concern of Chief Executive Officers, especially in real estate companies. In the real estate industry, many factors influence profit enhancement. This article explores the factors that affect the profits of residential real estate companies in Ho Chi Minh City, Vietnam. Several types of research in developed and developing countries, especially in construction and real estate related literature, have been reviewed, and 23 items associated with profit enhancement have been discovered. They are divided into five key items: urban population, buyers capacity, housing supply, housing economics, and housing finance. These key items give basic understanding to the real estate companies to plan for their profit improvement. The items will be confirmed with confirmatory factor analysis in further study.
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