Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in Bandung)

Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in
Bandung)

Volume 1, Issue 2
MERITA BERNIK, YUDI AZIS, DWI KARTINI, BUDI HARSANTO

Published online: 15 August 2015

Article Views: 16

Abstract

In today’s business world, increasing competition requires businesses to innovate in a variety of fields. Innovation is not easy, and it takes hard work, knowledge and experience. This study aims to explore the innovations made by businesses so that businesses can compete and succeed in their class. The key success factors in innovation are based on primary data obtained through observation and interviews, or secondary data obtained through literature. This study is a qualitative study using the case study method, in which an interpretive approach is used to build knowledge about the companies’ innovation to observe and interpret human interactions in real activities. Data collection was conducted to elaborate information in understanding the background of business, consideration of the internal aspects of the company, the factors of competitors, customers, and how to get the business idea, how to design the products and produce as well as how to commercialize the productsecondary data collected from various sources, i.e. websites, magazines, books, and research reports. Cases were taken based on criteria such as receiving various awards or being the first in its industry, and their business remain continues and exist. The case study in this research is based on the creative industry Interactive game subsector represented by PT Kummara and Television and Radio subsector represented by Ardan Radio Bandung. This study has identified several key success factors grouped into idea generation, product design and production, and commercialization.

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To Cite this article

Bernik, B., Azis, Y., Kartini, D., & Harsanto, B. (2015). Managing innovation of SMEs in creative industry for interactive game subsector and TV and Radio subsector based on local wisdom in development of competitiveness business (Case Study SMEs in Bandung). International Journal of Business and Administrative Studies, 1(2), 49-53.