The goal of this study is to examine the impact of service quality and consumer trust on corporate image, the impact of service quality and consumer trust on customer satisfaction, and the impact of service quality and consumer trust on customer satisfaction. An examination of the effect of visuals on customer satisfaction. An examination of the homestay industry in Malang. This is a descriptive research that investigates the causal links between two or more variables. Non-probabilistic sampling using directed sample methods is utilized. Techniques for data analysis include descriptive analysis and route analysis. To account for respondents’ perspectives, the descriptive analysis employs statistical mean and mode techniques. Techniques for data analysis include descriptive analysis and path analysis. Descriptive analysis is used to characterize respondents’ impressions using statistical mean and mode techniques. Through corporate image factors, this study analyses service quality and customer happiness. Previous study has simply looked at service quality without considering mediating elements. Aside from that, there aren’t many research on homestays in Malang. This city was picked since it is a tourist destination with many homestays.
Aboubakr, R. M., & Bayoumy, H. M. (2022). Evaluating educational service quality among dentistry and nursing students with the SERVQUAL model: A cross-sectional study. Journal of Taibah University Medical Sciences, 17(4), 648–657. doi:https://doi.org/10.1016/j.jtumed.2022.01.009
Adabi, N. (2020). The influence of brand image, service quality and consumer trust on indihome purchasing decisions at witel Telkom depok. Jurnal Manajemen, 12(1), 32–39. doi:https://doi.org/10.30872/jmmn.v12i1.7259
Agung, I. G. A., & Aprilia, A. P. (2021). price perception affects the interest to buy at the 18th restaurant and lounge the trans luxury hotel Bandung. Sabbhata Yatra: Jurnal Pariwisata dan Budaya, 2(1), 43–59. doi:https://doi.org/10.53565/sabbhatayatra.v2i1.271
Akbar, R. N., & Endayani, F. (2022). Effect of e-trust and e-satisfaction on increasing e-loyalty in e-commerce application users among millennial generation. Competen: Journal of Management Studies, 16(1), 35–49.
Anggraini, F., & Mulyani, E. (2022). The influence of accounting information, risk perception and corporate image in making investment decisions during the Covid-19 pandemic. Jurnal Eksplorasi Akuntansi, 4(1), 25–39. doi:https://doi.org/10.24036/jea.v4i1.486
Apriansah, F., & Hasanah, U. (2022). The influence of corporate image and services on decisions to use customer services at PT. Pos Indonesia (case study of PT. Pos Indonesia KCP Bagansiapiapi). Jurnal AKMAMI (Akuntansi Manajemen Ekonomi), 3(3), 411–426.
Aprilia, F., & Saraswati, T. G. (2021). Analysis of halal awareness as an intervening variable on the effect of halal certification on interest to buy wardah halal cosmetics in Pemalang district. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(1), 1124–1135. doi:https://doi.org/10.31955/mea.v5i1.980
Darna, N., & Muhidin, A. (2020). Pengaruh citra perusahaan dan kualitas layanan terhadap kepuasan konsumen (studi pada pd sumber rezeki singaparna). Business Management and Entrepreneurship Journal, 2(2), 104-115.
Dasig Jr, D. (2017). A frontier in organizational and business process innovation in service management through lean six sigma kaizen project implementation. Journal of Administrative and Business Studies, 3(6), 263–283. doi:https://doi.org/10.20474/jabs-3.6.2
Haq, I., Ramay, M. I., Rehman, M. A. U., & Jam, F. A. (2010). Big five personality and perceived customer relationship management. Research Journal of International Studies, 15, 37–45.
Huryyanti, A., & Sastika, W. (2022). Analysis of service quality using the Importance Performance Analysis (IPA) method for atmosphere beauty in the city of Bukittinggi in 2022. eProceedings of Applied Science, 8(5), 464-468.
Isyanto, P., & Wijayanti, K. (2022). The effect of service quality and brand image on J&T express customer satisfaction during the COVID-19 pandemic. Owner: Riset dan Jurnal Akuntansi, 6(2), 2101–2111. doi:https://doi.org/10.33395/owner.v6i2.818
Kesuma, E., & Amri, M. (2015). The effect of service quality and trust on customer satisfaction at Sulthan Hotelbanda Aceh. Jurnal Manajemen Pascasarjana Universitas Syiah Kuala, 4(4), 176–192. doi:https://doi.org/10.2169/internalmedicine.55.5507
Khan, S., Shahbaz, M., & Jam, F. A. (2019). The estimation of the environmental kuznets curve in Kazakhstan. The Journal of Energy and Development, 45(1/2), 93–112.
Kirom, N. R., & Handayati, P. (2022). Online purchasing decisions are influenced by service quality and consumer trust. INOVASI, 18(2), 227–231. doi:https://doi.org/10.30872/jinv.v18i2.10437
Maamari, B. E., & Wasfi, H. S. (2020). The effects of service recovery on customer satisfaction and customer loyalty in banks. International Journal of Technology Marketing, 14(4), 403–424. doi:https://doi.org/10.1504/IJTMKT.2020.114037
Meida, F., Astuti, M., & Nastiti, H. (2022). The effect of service quality and trust on sociolla e-commerce customer satisfaction in the Covid-19 pandemic era. Ikraith-Economics, 5(2), 157–166.
Patmala, H. S., & Fatihah, D. C. (2021). The influence of service quality on purchasing decisions at UKM Mart Kartika Widya Utama. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), 1154–1170. doi:https://doi.org/10.31955/mea.v5i3.1459
Purnama, R., & Hidayah, A. A. (2019). The influence of service quality, corporate image, and trust in customer satisfaction and its influence on customer loyalty. Tirtayasa Ekonomika, 14(2), 187–203. doi:http://dx.doi.org/10.35448/jte.v14i2.6529
Rosdiana, R., & Haris, I. (2018). The effect of consumer trust on interest in buying clothing products online. International Journal of Social Science and Business.https://doi. org/10.23887/ijssb. v2i3, 11(1), 318-328. doi:https://doi.org/10.23887/jjpe.v11i1.20164
Rostiany, Y., & Tjandra, E. (2022). Bibliometric analysis of service quality method development studies on the google scholar database using vosviewer (2016 – 2020 literature study). SMATIKA JURNAL: STIKI Informatika Jurnal, 12(01), 85–93. doi:https://doi.org/10.32664/smatika.v12i01.677
Sawitri, D., Rozi, W. M., Wahyono, G. B., & Siswandoyo, E. B. (2018). Pengaruh kualitas pelayanan jasa dan kualitas harga terhadap kepuasan konsumen pada hotel purnama dimediasi oleh kepercayaan. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 1(4), 497–509. doi:https://doi.org/10.31842/jurnal-inobis.v1i4.54
Siagian, H., & Cahyono, E. (2014). Analysis of website quality, trust and loyalty of online shop customers. Journal of Marketing Management, 8(2), 55–61.
Sinambela, E. A., Retnowati, E., Ernawati, E., Lestari, U. P., & Munir, M. (2022). The effect of service quality and company image on customer retention of honda official workshops surabaya. Jurnal Baruna Horizon, 5(1), 17–25. doi:https://doi.org/10.52310/jbhorizon.v5i1.73
Sudiarta, I. N., & Suwintari, I. G. A. E. (2020). The effect of canggu homestay services and facilities on backpacker satisfaction. Scientific Journal of Hospitality Management, 11(1), 24–35. doi:https://doi.org/10.22334/jihm.v11i1.174
Sulistyaningrum, R. P., Widowati, I., & Budiarto, B. (2022). The influence of product quality, service quality, emotional, and price on consumer satisfaction the kitchen of Raminten Yogyakarta. Agrisociabus, 1(1), 62–68.
Sumartini, N. K. A., & Yulianthini, N. N. (2021). The effect of company image and customer satisfaction on customer loyalty of Sama Jaya Singaraja car workshop. Bisma: Journal of Management, 7(1), 1-10. doi:https://doi.org/10.23887/bjm.v7i1.27755
Wahyudi, D., Wahyuni, E. D., & Apriyanto, A. (2021). The effect of service quality and price on customer satisfaction in the Go-Jek transportation services business. Management and Accounting Expose, 4(1). doi:https://doi.org/10.36441/mae.v4i1.283
Wahyuni, C., Siregar, Z. M. E., & Rambe, B. H. (2022). Effect of consumer trust on intention to buy products online among students with mediation of customer satisfaction (case study at Labuhanbatu university). JOEL: Journal of Educational and Language Research, 1(11), 1669–1676.
Winarso, D., Asrianto, R., & Al Rasyid, I. (2022). Analysis of user satisfaction level of online examination Learning Management System (LMS) using e-servqual method. Journal of Software Engineering and Information Systems (SEIS), 80–85.
Zulkarnaen, W., & Amin, N. (2018). The effect of pricing strategy on consumer satisfaction. MEA Scientific Journal (Management, Economics, & Accounting), 2(1), 106–128.
Kustiani, L., Setyawati, D., Widiawati, D., Lestari, R., & Endayani, F. (2022). Service quality and customer trust for customer satisfaction: The mediating role of homestay corporate image. International Journal of Business and Administrative Studies, 8(3), 168-175. doi: https://dx.doi.org/10.20469/ijbas.8.10004-3
