Business Model Innovation and Evolution of Sporting Goods Industry: A Case of Anta
Company


Volume 6, Issue 6
Yuan-Shen Shih

Published online: 22 December 2020
Article Views: 30
AbstractReferencesCite
The primary goal of this research is to look into the evolution and innovation of the footwear manufacturing industry. Through a review of the literature, this study investigates the development process of brand companies. The case study method is used to investigate the four key elements of a business model. This study compiles findings from the literature as well as experimental data. First, this study found that the case company was driven by key resources and processes to drive the development of its business model during the start-up period; secondly, it created and maintained high profits through rapid profit-oriented planning during the innovation period, rapid growth, and innovation. Nowadays, in the expansion period, individual companies place the most emphasis on customer value proposition, and through the integration of factories, move forward with the goals of cost co-management and profit-sharing. The current study adds to the literature by providing detailed information about business models. It also teaches four key concepts: “customer value proposition,” “key resources,” “key processes,” and “profit formula.”
  1. Amit, R., & Zott, C. (2015). Crafting business architecture: The antecedents of business model design. Strategic Entrepreneurship Journal, 9(4), 331–350. doi:https://doi.org/10.1002/sej.1200
  2. Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The power of emotional value: Moderating customer orientation effect in professional business services relationships. Industrial Marketing Management,88, 12–21. doi:https://doi.org/10.1016/j.indmarman.2020.04.017
  3. Arthur, K. N. A. (2017). The emergence of financial innovation and its governance-a historical literature review. Journal of Innovation Management, 5(4), 48–73. doi:https://doi.org/10.24840/2183-0606_005.004_0005
  4. Aversa, P., Haefliger, S., Hueller, F., & Reza, D. (2020). Customer complementarity in the digital space: Exploring amazon’s business model diversification. Long Range Planning (Just Accepted). doi:https://doi.org/10.1016/j.lrp.2020.101985
  5. Buil, I., Catalán, S., & Martínez, E. (2016). The importance of corporate brand identity in business management: An application to the uk banking sector. BRQ Business Research Quarterly, 19(1), 3–12. doi:https://doi.org/10.1016/j.brq.2014.11.001
  6. Butler, T., & Brooks, R. (2018). On the role of ontology-based regtech for managing risk and compliance reporting in the age of regulation. Journal of Risk Management in Financial Institutions, 11(1), 19–33.
  7. Chiu, W.-H., & Shih, Y.-S. (2020). Innovation and evolution of business models in chemical industry. Journal of Administrative and Business Studies, 6(2), 69-77. doi:https://doi.org/10.20474/jabs-6.2.4
  8. Climent, R. C., & Haftor, D. M. (n.d.). Value creation through the evolution of business model themes. Journal of Business Research, 122, 353–361. doi:https://doi.org/10.1016/j.jbusres.2020.09.007
  9. Erkollar, A., & Oberer, B. (2016). Multidimensional dashboards for evaluating strategic brand management processes for multi-brand companies. Procedia-Social and Behavioral Sciences, 235, 505–513. doi:https://doi.org/10.1016/j.sbspro.2016.11.062
  10. Giri, B. C., Roy, B., & Maiti, T. (2017). Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy. Computers & Industrial Engineering, 105, 146–157. doi:https://doi.org/10.1016/j.cie.2017.01.003
  11. Haenggli, M., & Hirschi, A. (2020). Career adaptability and career success in the context of a broader career resources framework. Journal of Vocational Behavior, 119, 1-14. doi:https://doi.org/10.1016/j.jvb.2020.103414
  12. Högström, C., Gustafsson, A., & Tronvoll, B. (2015). Strategic brand management: Archetypes for managing brands through paradoxes. Journal of Business Research, 68(2), 391–404. doi:https://doi.org/10.1016/j.jbusres.2014.06.009
  13. Huang, G. K. J., & Chiang, K. H. (2017). Regtech evolution: The trustchain. In Proceedings of The 17th International Conference on Electronic Business, Dubai, UAE.
  14. Hunt, R. A. (2020). Entrepreneurial orientation and the fate of corporate acquisitions. Journal of Business Research, 122, 241–255. doi:https://doi.org/10.1016/j.jbusres.2020.09.002
  15. Itani, O. S., Kassar, A.-N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78–90. doi:https://doi.org/10.1016/j.ijhm.2019.01.014
  16. Javid, H., Monfared, F. S. A., & Aghamoosa, R. (2016). Internal brand management relationship with brand citizenship behavior, job satisfaction and commitment in Saipa Teif company. Procedia Economics and Finance, 36(16), 408–413. doi:https://doi.org/10.1016/S2212-5671(16)30053-3
  17. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57–68.
  18. Kato, T., & Tsuda, K. (2018). A management method of the corporate brand image based on customers’ perception. Procedia Computer Science, 126, 1368–1377. doi:https://doi.org/10.1016/j.procs.2018.08.088
  19. Kavassalis, P., Stieber, H., Breymann, W., Saxton, K., & Gross, F. J. (2018). An innovative regtech approach to financial risk monitoring and supervisory reporting. The Journal of Risk Finance, 19(1), 1-27. doi:https://doi.org/10.1186/s40854-018-0088-y
  20. Khraisha, T., & Arthur, K. (2018). Can we have a general theory of financial innovation processes? A conceptual review. Financial Innovation, 4(1), 1–27. doi:https://doi.org/10.1186/s40854-018-0088-y
  21. Kirca, A. H., Randhawa, P., Talay, M. B., & Akdeniz, M. B. (2020). The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry. International Journal of Research in Marketing, 37(2), 421–439. doi:https://doi.org/10.1016/j.ijresmar.2019.09.003
  22. Li, J., Gao, G., Ma, L., Zhao, T., Qu, H., & Chen, F. (2019). Analysis of profit models for cross-border power interconnection projects. Global Energy Interconnection, 2(5), 457–464. doi:https://doi.org/10.1016/j.gloei.2019.11.021
  23. Meethavornkul, P., Jituea, N., Jandasang, D., & Pooripakdee, S. (2018). The business guideline of new entrepreneur toward business model canvas. International Journal of Business and Economic Affairs, 3(1), 40-47. doi:https://doi.org/10.24088/ijbea-2018-31005
  24. Merk, M., & Michel, G. (2019). The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception. Journal of Business Research, 102,339–352. doi:https://doi.org/10.1016/j.jbusres.2019.01.037
  25. Nienaber, R. (2016). Banks need to think collaboration rather than competition. In S. Chishti & J. Barberis (Eds.), The fintech book: The financial technology handbook for investors, entrepreneurs and visionaries. Chichester, UK: John Wiley & Sons. doi:https://doi.org/10.1002/9781119218906.ch4
  26. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1=25. doi:https://doi.org/10.17705/1CAIS.01601
  27. Plater, W. C. (2016). Regtech evolution. Governance Directions, 68(7), 427-430.
  28. Ranta, V., Keränen, J., & Aarikka-Stenroos, L. (2020). How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics. Industrial Marketing Management, 87, 291–305. doi:https://doi.org/10.1016/j.indmarman.2019.10.007
  29. Rintamäki, T., & Kirves, K. (2017). From perceptions to propositions: Profiling customer value across retail contexts. Journal of Retailing and Consumer Services, 37, 159–167. doi:https://doi.org/10.1016/j.jretconser.2016.07.016
  30. Roslender, R., & Nielsen, C. (2020). Accounting for the value expectations of customers: Re-imagining the integrated reporting initiative. Critical Perspectives on Accounting (Just Accepted). doi:https://doi.org/10.1016/j.cpa.2020.102244
  31. Saxton, G. D., & Guo, C. (2020). Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources. International Journal of Accounting Information Systems, 36, 1-18. doi:https://doi.org/10.1016/j.accinf.2019.100443
  32. Schoneveld, G. C. (2020). Sustainable business models for inclusive growth: Towards a conceptual foundation of inclusive business. Journal of Cleaner Production, 277, 1-12. doi:https://doi.org/10.1016/j.jclepro.2020.124062
  33. Shim, Y., & Shin, D.-H. (2016). Analyzing china’s fintech industry from the perspective of actor–network theory. Telecommunications Policy, 40(2-3), 168–181. doi:https://doi.org/10.1016/j.telpol.2015.11.005
  34. Sudarmiatin. (2019). Place branding: An alternative model for empowering Small and Medium Enterprises (SMEs). International Journal of Business and Economic Affairs, 4(2), 77–84.doi:https://doi.org/10.24088/ijbea-2019-42003
  35. Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172–194. doi:https://doi.org/10.1016/j.lrp.2009.07.003
  36. Tsai, S.-p. (2014). Meaning threats heighten consumer attachment: Implications for global brand management. European Management Journal, 32(6), 991–1000. doi:https://doi.org/10.1016/j.emj.2014.04.005
  37. Wang, D., Hain, D. S., Larimo, J., & Dao, L. T. (2020). Cultural differences and synergy realization in crossborder acquisitions: The moderating effect of acquisition process. International Business Review, 101675. doi:https://doi.org/10.1016/j.ibusrev.2020.101675
  38. Wendenburg, J. C. (2016). Global compliance is key. In S. Chishti & J. Barberis (Eds.), The fintech book: The financial technology handbook for investors entrepreneurs and visionaries. Chichester, UK: John Wiley & Sons, Ltd. doi:https://doi.org/10.1002/9781119218906.ch5
  39. Wider, S., von Wallpach, S., & Mühlbacher, H. (2018). Brand management: Unveiling the delusion of control. European Management Journal, 36(3), 301–305. doi:https://doi.org/10.1016/j.emj.2018.03.006
  40. Yan, R., & Cao, Z. (2017). Is brand alliance always beneficial to firms? Journal of Retailing and Consumer Services,34, 193–200.
  41. Yatsenko, Y., & Hritonenko, N. (2020). Optimal asset replacement: Profit maximization under varying technology. International Journal of Production Economics, 228, 1-11. doi:https://doi.org/10.1016/j.ijpe.2020.107670
Shih, Y. S. (2020). Business model innovation and evolution of sporting goods industry: A case of Anta company. International Journal of Business and Administrative Studies, 6(6), 300-311. doi: https://dx.doi.org/10.20469/ijbas.6.10002-6