Volume 5, Issue 2, 2019

new-business

International Journal of Business and Administrative Studies

DOI: 10.20469/ijbas
ISSN: 2414-3081(Online)
ISSN: 2415-0541 (Print)
Abbreviated key title: Int. j. bus. adm. stud
Publication Frequency: 6 issues per year
Editor-in-Chief: Professor Dr. Bahaudin G. Mujtaba

Articles

Values-Based Food Consumer Behavior Patterns Among the Z Generation in Terms of Health Nutrition

Monika Garai-Fodor

Published online: 26 April 2019
Article Views: 25

Building the Brand Identity through Brand Differentiation Based Value of Culture and Locally-global Product Principles (Case on the City of Art)

Pasaribu Shinta Marito, Mulyana Deden, Rinandiyana R. Lucky Radi, Taufiq Adhitya Rahmat

Published online: 26 April 2019
Article Views: 30

Leveraging Brand Equity by Applying Brand Communication and Forming City Branding Based on Unique Selling Proposition (A Case of Crafts City)

Hidayat Asep Tarman, Soeaidy Mohammad Soleh, Arisman Ari, Taufiq Adhitya Rahmat

Published online: 26 April 2019
Article Views: 20

Business Process Analysis for Transfer Payment Transaction Case Study: An LPG Distributor Company in Bandung

Jonathan Pratama, Akbar Adhi Utama

Published online: 26 April 2019
Article Views: 35

Exploring of Factors Related to the Technology Adoption in Purchasing System of Product Through Mobile Application

Harry Kurniawan Nugraha, Wawan Dhewanto

Published online: 26 April 2019
Article Views: 35