A study investigating the stage-by-stage pre-order platform strategies taking online pre-order
catering platforms for example
Volume 4, Issue 6 Wen-Cheng Lu, Shieh-Liang Chen, Wen-Hong Chiu, Kuo Pin Li
Published online: 15 December 2018 Article Views: 29
Abstract
Through online shopping, it is convenient and fast for consumers to find the products they need. What’s important is that online shopping is not limited by time and space and can effectively stimulate consumers’ online transactions and generate considerable revenue. For O2O pre-order catering, online catering reservation platforms have been set up since 1998, such as the Open Table, GH, Panera Bread, and Dunkin’ Donuts in the U.S. and EZTable and Weiby iStore in Taiwan, which all have created brand new and surprising experiences. However, these platforms need to implement the right platform strategies at the right time to stand out. This study enrolled successful online catering reservation platforms in the U.S., Germany, and Taiwan as the subjects to perform analyses. This research used the case study method to collect academic papers and database documents of the strategies of pre-purchase catering platforms extensively by using secondary data method. This study performed cross-analyses and inductions on multiple successful subjects, used the “innovation diffusion model” to analyze the operating strategies of these pre-order platforms based on the strategy model of Delta Model, summarized the critical factors affecting the sustainable operation of online platforms, and developed propositions that can be put into practice.
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To Cite this article
Lu, W., Chen, S., Chiu, W., & Li, K. P. (2018). A study investigating the stage-by-stage pre- order platform strategies taking online pre-order catering platforms for example. International Journal of Business and Administrative Studies, 4(6), 239-250. doi: https://dx.doi.org/10.20469/ijbas.4.10002-6
